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White Label SaaS: Made Easy

Ryan Forrester
Mar 27th, 2024

What Is White Label SaaS and How To Build Yours Today

White label SaaS, in essence, allows businesses to rebrand and resell software products as their own.

Rather than spending months or years building a new product from scratch, you can hit the ground running with a white label SaaS solution.

Customize it with your branding, tweak it to fit your customers’ unique requirements, and launch in a matter of days instead of months.

In this article, we explain how to launch any branded SaaS product you wish quickly and efficiently with Five (a rapid application development platform).

How To Build a White Label SaaS

At the end of the day, entrepreneurs still want control over their product experience. And most basic white label products, don’t give you that.

Building your white label SaaS with Five means the look, feel, and functionality is 100% yours to mold. Your customers will only see your brand.

What is Five you might ask? Five is a development environment that lets you rapidly build and deploy custom applications. Five doesn’t have the constraints associated with complete no-code tools as pre-built components can be mixed with full code practically anywhere. This ensures you have the freedom to build almost any SaaS application you wish.

When it comes to white label SaaS, the advantages are numerous and hard to ignore. One of the biggest draws is the rapid deployment and quick time-to-market. Rather than spending months or years building something in-house, you can hit the ground running with a readymade solution. Tweak it, brand it, and launch before your competitors even have their requirements doc finished.

Developing software from absolute scratch is also a massive investment – one that can easily spiral out of control. By using Five to build your white label SaaS you get to leverage existing tech capabilities at a fraction of the typical build costs.

Speaking of costs Five’s entry-level plan begins at just $29.99 USD monthly. This ensures that if your SaaS, developed using Five, becomes highly successful, our compensation remains a modest, fixed monthly fee.

What Are the Steps Involved in Launching Your White Label SaaS?

Step 1: Create your SaaS

Five gives you lots of customisable SaaS templates which you can start selling today. These templates are further below.

Step 2: Creating your Website

One of the crucial steps in launching your SaaS involves creating a product website or page that allows potential customers to make payments.

You’ll want to set up a website that showcases your SaaS. This could just be a simple landing page or a full-blown website – whatever suits your needs and budget.

As soon as a user or business completes their payment – they gain access to the white label SaaS solution you’ve crafted.

White Label SaaS Examples & Templates

Here are some white label SaaS application templates you can start building today. To view all of our templates and use cases click here.

Property Management System

A property management system is one of the best white label SaaS solutions to scale rapidly and easily.

By using Five’s property management template you can provide a single platform for managing properties, tracking leases, collecting rent, and handling maintenance requests.

You can also make PDF reports alongside chart analytics which can provide insights into property performance, occupancy rates, and revenue streams.

A property management system SaaS idea could be marketed and sold to a wide range of potential customers across the real estate industry. Here are some of the key target audiences:

  • Airbnb Hosts and Rental Managers (ones with a large property portfolio)
  • Residential Property Management Companies (companies that manage apartments, and multi-family housing communities/ student housing and off-campus housing operators)
  • Commercial Property Management Firms (managers of office buildings, retail spaces, and commercial complexes/ property management companies for industrial properties and warehouses)
White label Property Management Saas

Data Analysis Tool

A data analysis tool is designed to help businesses analyse and explore insights from various types of data.

Data analysis tools can help businesses uncover trends, patterns, and relationships within their data that may not have been previously apparent.

This is one of our favourite SaaS ideas primarily due to its applicability to a range of industries:

  1. Financial Services and Banking (financial analysts, investment firms, and banks for portfolio analysis, risk assessment, and financial modeling)
  2. Healthcare and Pharmaceutical Industries (healthcare providers and hospitals for analyzing patient data, clinical trials, and research studies.)
  3. Academic Institutions (schools would find it useful for analysing student results)
  4. Retail and E-commerce (retail companies for analyzing customer behavior, sales trends, and inventory management)
  5. Pharmaceutical companies (drug development, testing, and analysis)

Order Management System

An order management system white label SaaS could be marketed and sold to a wide range of businesses across various industries. Here are some potential target customers:

  • E-commerce businesses (online retailers wanting to move from Excel to web app)
  • Wholesale and distribution companies (managing orders from retailers/resellers)
  • Manufacturing companies
  • Restaurants and food businesses (application to manage reservations)

To build your order management SaaS download our FREE template to help you get started.

Human Resource Information System (HRIS)

An HRIS manages attendance, leaves and time off. It also tracks payroll, calculates salaries, wages and deductions as well as maintaining employee records (personal details, job history).

An HRIS SaaS is also applicable to a wide range of industries and organisations:

  1. Large Corporations and Enterprises (companies with a sizeable workforce across multiple locations)
  2. Small and Medium-sized Businesses (SMBs) (growing businesses looking to streamline HR operations)
  3. Professional Services Firms (law firms and legal practices or consulting companies and accounting firms)


To deploy your SaaS application, sign up for one of our paid plans, starting from US$29.99 per month and application. Your plan includes unlimited end-users and provides you with a custom URL to access the application online.

If at any stage you feel lost, don’t be afraid to ask your question in our community and someone will get back to you as soon as possible.

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